The Internet has driven the development of the shoe material industry
Time:
2019-11-13
China is the world's largest shoe producer and exporter. In recent years, China produces more than 10 billion pairs of shoes every year, accounting for 66% of the world's total footwear production, is the world's largest footwear manufacturing base, in 2016, China's footwear exports reached 7.65 billion pairs, the total export value was 21.81 billion US dollars, and the export volume accounted for more than 53% of the world's total exports.
China is the world's largest shoe producer and exporter. In recent years, China produces more than 100 billion pairs of shoes every year, accounting for 66% of the world's total footwear production, is the world's largest footwear manufacturing base, in 2016, China's footwear exports reached 76.5 billion pairs, the total export value was 218.1 billion US dollars, and the export volume accounted for more than 53% of the world's total exports.
At present, the development status of China's shoe material industry is good, but there are also some problems. Industrial transformation and upgrading is the primary problem faced by the shoe material supply industry. Secondly, compared with the international high-end market, China's shoe materials lack brand power, and the entry of foreign brands makes domestic enterprises in a disadvantageous position in competition. Coupled with the influx of a large number of small and medium-sized enterprises, the market competition in the shoe material industry has become more intense, and even there has been chaos within the industry, and the quality of products is uneven. On the other hand, traditional sales channels can no longer meet the needs of the market, and opening up new markets is also an important problem faced by the shoe material industry.
In recent years, the Internet has developed rapidly, and since the Third Session of the 2015th National People's Congress in <>, Premier Li first proposed the "Internet +" action plan in the government work report, and the term "Internet +" has been widely used in all walks of life. The Internet has huge advantages over traditional media, with a wider spread, faster transmission speed and lower publicity costs. The rise of e-commerce has made all walks of life no longer limited to traditional sales channels, and online channels have opened up markets. Therefore, the shoe material industry should actively respond to the call of "Internet +" and use the advantages of the Internet to create a new model of "Internet + shoe material" industry.
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